Abstract:
This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design, hence the placing of these two subjects early on in this section.
Research Papers
Choosing the right product
Catalogue: Seminar 1983: New Product Development
Authors: Detlef Baur, Jürgen Doeblin
 
November 2, 1983
Research Papers
Dynamic package design and optimization in the Internet era
Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah
Company: Moskowitz Jacobs Inc.
February 1, 2004
Research Papers
Sales components as functions of advertising
Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Alain Pioche
Company: Nielsen
June 15, 1988
