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Experimental designs and models

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: James Rothman

Abstract:

This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design, hence the placing of these two subjects early on in this section.

James Rothman

Author

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Research Papers

Safer assortment decisions by experimental design

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Egon Huppert

Company: Nielsen

August 1, 1975

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Citation

Huppert, E. (1975a, August 01). Safer assortment decisions by experimental design. ANA - ESOMAR. Retrieved August 24, 2025, from


https://ana.esomar.org/documents/safer-assortment-decisions-by-experimental-design


Research Papers

Experimental methods in marketing

Catalogue: The European Marketing Research Review 1971

Author: Yves Fournis

 

June 15, 1971

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Citation

Fournis, Y. (1971a, June 15). Experimental methods in marketing. ANA - ESOMAR. Retrieved August 24, 2025, from


https://ana.esomar.org/documents/experimental-methods-in-marketing


Research Papers

In-store designs

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Benno Stoppelman

 

August 1, 1975

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Citation

Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved August 24, 2025, from


https://ana.esomar.org/documents/in-store-designs


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Citation

Rothman, J. (1986a, August 01). Experimental designs and models. ANA - ESOMAR. Retrieved August 24, 2025, from


https://ana.esomar.org/documents/in-store-designs