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Experimental designs and models

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: James Rothman

Abstract:

This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design, hence the placing of these two subjects early on in this section.

James Rothman

Author

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Research Papers

Choosing the right product

Catalogue: Seminar 1983: New Product Development

Authors: Detlef Baur, Jürgen Doeblin

 

November 2, 1983

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Citation

Baur and Doeblin (1983a, November 02). Choosing the right product. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/choosing-the-right-product


Research Papers

Dynamic package design and optimization in the Internet era

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah

Company: Moskowitz Jacobs Inc.

February 1, 2004

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Citation

Katz, Moskowitz, Gofman, Ma and Manchaiah (2004a, February 01). Dynamic package design and optimization in the Internet era. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/dynamic-package-design-and-optimization-in-the-internet-era


Research Papers

Sales components as functions of advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Alain Pioche

Company: Nielsen

June 15, 1988

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Citation

Pioche, A. (1988a, June 15). Sales components as functions of advertising. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/sales-components-as-functions-of-advertising


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Citation

Rothman, J. (1986a, August 01). Experimental designs and models. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/sales-components-as-functions-of-advertising