Abstract:
This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design, hence the placing of these two subjects early on in this section.
This could also be of interest:
Research Papers
Safer assortment decisions by experimental design
Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Egon Huppert
Company: Nielsen
August 1, 1975
Research Papers
Experimental methods in marketing
Catalogue: The European Marketing Research Review 1971
Author: Yves Fournis
 
June 15, 1971
Research Papers
In-store designs
Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Benno Stoppelman
 
August 1, 1975
