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Berrol, E. (1991a, June 15). An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe. ANA - ESOMAR. Retrieved May 16, 2024, from
Gordon and Berlowitz (1991a, June 15). How do press ads really work and how can we measure their performance more realistically. ANA - ESOMAR. Retrieved May 16, 2024, from
Feldwick and Baker (1991a, June 15). The longer and broader effects of advertising. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/the-longer-and-broader-effects-of-advertising
James and Wright (1990a, June 15). The role of the Sydney Opera House in the performing arts market. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/the-role-of-the-sydney-opera-house-in-the-performing-arts-market
van Meerem, L. (1990a, June 15). Multi media effects: Synergy between television, tv magazine and newspaper ads?. ANA - ESOMAR. Retrieved May 16, 2024, from
Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved May 16, 2024, from
Biggs, H. (1987a, June 15). Farmad. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/farmad
Hirstiö-Snellman, P. (1986a, June 15). The don't know voters. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/the-don-t-know-voters
Agostini, J. M. (1985a, June 15). Continuous advertising check. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/continuous-advertising-check