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Research papers

The role of trade attitude research upon the business strategy decision making process

The overall objective of this paper is to demonstrate the role and effectiveness of trade attitude research in increasing the awareness and understanding of the manufacturer/trade relationship in order to identify elements upon which the profitable...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Michael Hague-Moss, Barrie Parker
Company: Colgate-Palmolive
June 15, 1982

Research papers

Introduction

Introduction to the Seminar 1982 on Profitable Cooperation of Manufacturers and Retailers, by Gottfried Thiel.

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982

Research papers

Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis

The conflict of targets between manufacturers and traders with regard to the product-line to be carried is already existing as long as there are dealers selling merchandise produced by somebody else, the producers. This target cannot be solved even...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Manfred Lange
June 15, 1982

Research papers

The impact of generic supermarket products in the United Kingdom

In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
June 15, 1982

Research papers

Analysis of the effect on grocery sales of different promotional strategies

This paper describes the results of a study designed to measure the effects of different promotional activities in stores. Regression analysis, using dummy variables, was used to analyse data obtained from an experimental design incorporating twelve...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: John Rice
June 15, 1982

Research papers

Trade channel research and the administration

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Jean-François Boss, Alain Boudon, Henri Dobler
June 15, 1982

Research papers

Pushing the hot buttons for a successful retailing strategy

The results of over 38 methodologically similar studies across retail sectors and across time are reviewed to identify determinant attributes which drive consumer store choice. Then several case studies are used to show how these results can and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Douglas J. Tigert
June 15, 1982

Research papers

Producers, retailers and consumers

The twentieth century has seen considerable economic and social changes. Among the most important is the general rise in the standard of living in the industrialised countries. The continuous growth of consumption is evidence of this ; though it is...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Bernard de la Rochefoucauld
June 15, 1982

Research papers

Describing target groups in terms of life-styles in the leading department store chains in Sweden

This paper describes how new profiles for the main department and variety store chains in Sweden were created based on research where target groups were defined not only in traditional terms such as age, sex, consumer preferences, attitudes, and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Ingrid Berg, Lars G. Johnsson
June 15, 1982