Analysis of the effect on grocery sales of different promotional strategies

Date of publication: June 15, 1982

Author: John Rice

Abstract:

This paper describes the results of a study designed to measure the effects of different promotional activities in stores. Regression analysis, using dummy variables, was used to analyse data obtained from an experimental design incorporating twelve stores over an eight week period. The experimental design consisted of embedding a "cross-over" design, with various combinations of promotional activities being randomly assigned to the remaining cells.

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