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Analysis of the effect on grocery sales of different promotional strategies

Date of publication: June 15, 1982

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: John Rice

Abstract:

This paper describes the results of a study designed to measure the effects of different promotional activities in stores. Regression analysis, using dummy variables, was used to analyse data obtained from an experimental design incorporating twelve stores over an eight week period. The experimental design consisted of embedding a "cross-over" design, with various combinations of promotional activities being randomly assigned to the remaining cells.

John Rice

Author

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Research Papers

The impact of changes in retailing on promotions research

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Maureen Johnson

 

November 6, 1985

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Citation

Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research


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Lasers, microprocessors and the coming revolution in market resesrch

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Derek Bloom

 

September 1, 1980

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Citation

Bloom, D. (1980a, September 01). Lasers, microprocessors and the coming revolution in market resesrch. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/lasers-microprocessors-and-the-coming-revolution-in-market-resesrch


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Catalogue: ESOMAR Congress 1968

Author: David Harding

 

June 15, 1968

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Citation

Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-revolution-in-test-marketing-


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Citation

Rice, J. (1982a, June 15). Analysis of the effect on grocery sales of different promotional strategies. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-revolution-in-test-marketing-