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Analysis of the effect on grocery sales of different promotional strategies

Date of publication: June 15, 1982

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: John Rice

Abstract:

This paper describes the results of a study designed to measure the effects of different promotional activities in stores. Regression analysis, using dummy variables, was used to analyse data obtained from an experimental design incorporating twelve stores over an eight week period. The experimental design consisted of embedding a "cross-over" design, with various combinations of promotional activities being randomly assigned to the remaining cells.

John Rice

Author

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Research Papers

Measurement of retail sales beyond the normal packaged grocery products

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Hugh Johnson

 

June 15, 1982

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Citation

Johnson, H. (1982a, June 15). Measurement of retail sales beyond the normal packaged grocery products. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measurement-of-retail-sales-beyond-the-normal-packaged-grocery-products


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Researching different promotional approaches

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Colin N. Maitland

 

September 1, 1981

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Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/researching-different-promotional-approaches


Research Papers

The impact of changes in retailing on promotions research

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Maureen Johnson

 

November 6, 1985

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Citation

Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research


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Citation

Rice, J. (1982a, June 15). Analysis of the effect on grocery sales of different promotional strategies. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research