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Trade channel research and the administration

Date of publication: June 15, 1982

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Authors: Jean-François Boss, Alain Boudon, Henri Dobler

Abstract:

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum up by three verbs: to clarify, to measure and to explain.

Jean-François Boss

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Alain Boudon

Author

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Henri Dobler

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Boss, Boudon and Dobler (1982a, June 15). Trade channel research and the administration. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing