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Research papers

Nothing but blue skies

This paper describes a five stage programme to get the best out of innovative new product development research in the telecoms sector. It covers the pitfalls encountered at each stage suggesting solutions based on mistakes made on both client and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Lisa Hunt, Janine Braier
June 15, 1998
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Citation

Hunt and Braier (1998a, June 15). Nothing but blue skies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/nothing-but-blue-skies


Research papers

Multi media

The adoption and diffusion of information and communication technologies (ICT) has only begun, even as its research. Besides some theoretical background, this paper aims to give insights -1 in the managers’ attitudes and perceptions towards the...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert
November 1, 1996
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Citation

Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/multi-media-


Research papers

Pioneering in Central European markets

This study discusses the advantages and dangers of pioneering FMCG brands in new geographical markets, a subject so far neglected in the existing literature. Pioneering advantages have mostly been researched with product innovations in industrialised...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Sven H. Becker, Michael J. Baker
June 15, 1995
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Citation

Becker and Baker (1995a, June 15). Pioneering in Central European markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pioneering-in-central-european-markets


Research papers

Are early triers innovators?

In this paper, we first argue that the word "innovator" may be inappropriate to describe early triers of new grocery products, because such products are often not real innovations. Besides, an innovator is classically defined as the adopter of a new...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Jean-Nöel Kapferer, Gilles Laurent
September 1, 1980
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Citation

Kapferer and Laurent (1980a, September 01). Are early triers innovators?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/are-early-triers-innovators-


Research papers

The diffusion of fashion innovations among U.S. college students

Improved knowledge of the characteristics of consumer change agents, opinion leaders and innovators, can provide the fashion marketer with an informed basis for tactical and strategic decision-making. The research project reported in this article...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Steven A. Baumgarten
December 4, 1974
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Citation

Baumgarten, S. A. (1974a, December 04). The diffusion of fashion innovations among U.S. college students. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-diffusion-of-fashion-innovations-among-u-s-college-students


Research papers

Identifying the early adopter of new industrial products

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Michael J. Baker
June 15, 1972
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Citation

Baker, M. J. (1972a, June 15). Identifying the early adopter of new industrial products. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/identifying-the-early-adopter-of-new-industrial-products