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The diffusion of fashion innovations among U.S. college students

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Steven A. Baumgarten

Abstract:

Improved knowledge of the characteristics of consumer change agents, opinion leaders and innovators, can provide the fashion marketer with an informed basis for tactical and strategic decision-making. The research project reported in this article focuses upon an empirical determination of the characteristics of innovators and opinion leaders in the fashion diffusion process.

Steven A. Baumgarten

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Research Papers

Innovation in the male fashion market

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: David F. Midgley

 

December 4, 1974

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Citation

Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market


Research Papers

Innovation diffusion in the digital age

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Lida Huji

 

November 11, 2018

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Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age-9465


Research Papers

Managing the diffusion of innovation

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Clive Nancarrow, Martin Oxley

 

September 22, 2002

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Citation

Nancarrow and Oxley (2002a, September 22). Managing the diffusion of innovation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/managing-the-diffusion-of-innovation


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Citation

Baumgarten, S. A. (1974a, December 04). The diffusion of fashion innovations among U.S. college students. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/managing-the-diffusion-of-innovation