Resources Library by ANA

The basic of design for emotion

Although emotional responses to product design are subjective and therefore intangible, the process underlying these emotions is lawful. There are universal principles in how emotions are elicited, and these principles also apply to emotions...

Catalogue: Congress 2006: Foresight

Author: Pieter Desmet

June 15, 2006

From online games to Olympic games

Building on two previous papers on the expression (ESOMAR, 2002 and 2003), the authors discuss progress made by Initiative, MIT, and most recently IPG Media's Consumer Experience Practice, to explore how the elements of the expression are identified...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Alex Chisholm, Stacey Lynn Koerner

Company: Interpublic Group of Companies

June 4, 2006

A powerful mix

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use.The paper analyzes findings...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Pete Doe, Christian Kugel

Company: Nielsen

June 4, 2006

Regaining consumer trust

Understanding underlying consumer needs and drivers of trust can help build intense consumer relationships. Exploring the consumer experience across CPG, automotive, financial services and other sectors will help marketers understand ways to build...

Catalogue: Global Healthcare 2006

Authors: Luc Rens, Alastair Bruce

February 6, 2006

Capturing the implicit mind

This paper focuses on how the qualitative/quantitative technique of Free-Choice Profiling was used to better understand consumers' unconscious and emotional reactions to fragrances in liquid fabric softener products via images, memories, emotions and...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Kristin Wiacek, Ruth DiCasoli, Greg Stucky

May 15, 2005

Quantifying brand experience value

This paper defines experience value as one of customer benefits, and analyzes its correlation with brand loyalty and its influential factors to perceived quality by quantifying the perceived quality of a brand in which experience value is...

Catalogue: Asia Pacific 2005

Author: Kazuo Sonobe

Company: Nikkei Research Inc.

March 13, 2005

Consuming values

The paper focuses on the shifting relationship between consumers and objects of consumption. It suggests that postmodern consumption in which experiential consumption is foregrounded forces us to rethink boundaries between researchers clients and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Rita Denny

September 1, 1999

The Dutch media experience and values study

As in many countries advertisers in The Netherlands have come to realise that reach figures and ratings are only half of the story. This paper describes a study concentrating on how customers experience the media. A total of 1 077 individuals...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1999

Recruitment criteria of focus groups

To guide the decision of whether or not to recruit participants with previous experience in attending group discussions, we summarize data from experimental research carried out since 1987 in Spain. The effect of participants' previous experience and...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Amparo Pastor, Susana Rubio

September 1, 1996