Back

A powerful mix

Date of publication: June 4, 2006

Catalogue: Worldwide Multi Media Measurement 2006

Company: Nielsen

Authors: Pete Doe, Christian Kugel

Abstract:

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use. The paper analyzes findings from the fused data, giving insights into people's usage of the two media and assessing the implications for advertisers.

Pete Doe

Author

This is a long description of some author details.

Christian Kugel

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

A powerful mix

Catalogue: WM3 2007

Authors: Jean-Luc Stehlé, Laurent Battais

 

June 3, 2007

×

Citation

Stehlé and Battais (2007a, June 03). A powerful mix. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/a-powerful-mix


Research Papers

Marketing mix

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Michael H. Sandler

 

December 1, 1996

×

Citation

Sandler, M. H. (1996a, December 01). Marketing mix. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/marketing-mix


Research Papers

Powerful insights

Catalogue: Congress 2005: Making A Difference

Authors: Edeltraud Kaltenbach, Ji-Seun You

Company: Maritz Research

September 21, 2005

×

Citation

Kaltenbach and You (2005a, September 21). Powerful insights. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/powerful-insights


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Doe and Kugel (2006a, June 04). A powerful mix. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/powerful-insights