A powerful mix

Date of publication: June 4, 2006

Company: Nielsen

Abstract:

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use. The paper analyzes findings from the fused data, giving insights into people's usage of the two media and assessing the implications for advertisers.

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