A powerful mix

Date of publication: June 4, 2006

Company: Nielsen


This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use. The paper analyzes findings from the fused data, giving insights into people's usage of the two media and assessing the implications for advertisers.

  • PDF
  • This could also be of interest