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A powerful mix

Date of publication: June 4, 2006

Catalogue: Worldwide Multi Media Measurement 2006

Company: Nielsen

Authors: Pete Doe, Christian Kugel

Abstract:

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use. The paper analyzes findings from the fused data, giving insights into people's usage of the two media and assessing the implications for advertisers.

Pete Doe

Author

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Christian Kugel

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Citation

Doe and Kugel (2006a, June 04). A powerful mix. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/powerful-insights