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Research papers

Fine tuning the media vehicle selection

This paper attempts to provide marketing and media professionals with a new way of looking at how their money is being spent. When multi-million dollar decisions are taken on advertising spend, markerers tend to fall back on a traditional approach to...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Stan Sthanunathan
March 1, 1996
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Citation

Sthanunathan, S. (1996a, March 01). Fine tuning the media vehicle selection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fine-tuning-the-media-vehicle-selection


Research papers

Utilising continuous panels for qualitative research (Spanish)

This paper describes the methodology involved in what we have called the "Continuous Qualitative Panel". The tool is a result of the combination of different research techniques, such as individual interviews, group sessions, consumer panels, market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Eduardo Garcia, Roberto Castro
September 1, 1994
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Citation

Garcia and Castro (1994a, September 01). Utilising continuous panels for qualitative research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilising-continuous-panels-for-qualitative-research-spanish-


Research papers

Utilising continuous panels for qualitative research

This paper describes the methodology involved in what we have called the "Continuous Qualitative Panel". The tool is a result of the combination of different research techniques, such as individual interviews, group sessions, consumer panels, market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Eduardo Garcia, Roberto Castro
September 1, 1994
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Citation

Garcia and Castro (1994a, September 01). Utilising continuous panels for qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilising-continuous-panels-for-qualitative-research


Research papers

The organization of European food processing

This article examines the organization of European food industry during a time of significant changes in their operating environment. The creation of common European markets, changes in agricultural policy, changing customer preferences together with...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Jerker Nilsson, Petri Ollila
June 15, 1994
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Citation

Nilsson and Ollila (1994a, June 15). The organization of European food processing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-organization-of-european-food-processing


Research papers

GPs- 2000AD in Europe

The aim of this paper is to help governments and pharmaceutical bodies work closer with GPs by understanding the latter's attitudes towards drug usage and cost- containment measures. The paper is in three parts. The first part considers the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Peter Winters, Martine Leroy-Sharman
June 1, 1994
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Citation

Winters and Leroy-Sharman (1994a, June 01). GPs- 2000AD in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gps--2000ad-in-europe


Research papers

Direct sales in life assurance

This paper describes, from the German viewpoint, the practical and legal problems of direct selling and the opportunities for its increased use in view of changes in consumer behaviour. The first chapter gives an overview of the current situation...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Eckart von Uckermann
June 15, 1992
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Citation

von Uckermann, E. (1992a, June 15). Direct sales in life assurance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/direct-sales-in-life-assurance


Research papers

Behind the Farm Gate

The statement, "farming costs are increasing, while profits are declining" is a cry familiar to almost everybody commercially associated with agriculture, but maybe not so familiar to the non-commercial associates of agriculture. Our opening slide...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Valerie Prout, David J. Corbett
June 15, 1992
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Citation

Prout and Corbett (1992a, June 15). Behind the Farm Gate. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/behind-the-farm-gate


Research papers

Optimization of distribution channels

The distribution is analysed traditionally by two types of modeIs. The first type is economic. The economists have tried to justify the agents ' presence in the distribution channels. Two functions are filled by the intermediaries for the exchange of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Bertrand Venard
June 15, 1992
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Citation

Venard, B. (1992a, June 15). Optimization of distribution channels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimization-of-distribution-channels


Research papers

From riches to rags

The significance of marketing and market research within financial institutions increased in the mid and late 1980s as a result of the increased competition brought about by de-regulation and growing financial sophistication on the part of the...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Frances Green
June 15, 1992
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Citation

Green, F. (1992a, June 15). From riches to rags. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-riches-to-rags