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Videos

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
June 15, 2015
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Citation

Consky, Payne and Draper (2015a, June 15). Hooked on shopping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hooked-on-shopping


Videos

Ireland and same-sex marriage

Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International...

Catalogue: Congress 2015: Revelations
Authors: Aengus Carroll, Eric Meerkamper
June 15, 2015
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Citation

Carroll and Meerkamper (2015a, June 15). Ireland and same-sex marriage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ireland-and-same-sex-marriage


Videos

Putting B2B research to the legal test

B2B research presents unique legal challenges, which are especially significant for multi-country B2B research. Hear three researchers grapple with legal considerations for their projects, in consultation with one of the research industry’s...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Ashlin Quirk, Jared Schiers, Polly Speros
June 15, 2014
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Citation

Quirk, Schiers and Speros (2014a, June 15). Putting B2B research to the legal test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/putting-b2b-research-to-the-legal-test


Videos

Strategic B2B market analysis for global companies

In the face of globalisation, analysis of multi-industry and multi-country B2B market seems increasingly complex and challenging. It can turn into an easy task, though, if the research methodology is refined and based on carefully selected key...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Indre Cesniene
June 15, 2014
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Citation

Cesniene, I. (2014a, June 15). Strategic B2B market analysis for global companies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-b2b-market-analysis-for-global-companies


Videos

Comparing apples to pommes

B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Conor Wilcock
June 15, 2014
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Citation

Wilcock, C. (2014a, June 15). Comparing apples to pommes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparing-apples-to-pommes