Abstract:

Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International Lesbian, Gay, Bisexual, Trans and Intersex Association - an international NGO with 1200 member organisation across the globe), the RIWI Corporation used their Random Domain Intercept Technology to undertake a 51 country survey on attitudes to same-sex marriage. Focusing on Ireland in light of its recent referendum, this ESOMAR presentation will shed light on the predictive strategy implications of these new technologies, and discuss their potential for work with measurable social impact.