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Putting B2B research to the legal test

Date of publication: June 15, 2014

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Ashlin Quirk, Jared Schiers, Polly Speros

Abstract:

B2B research presents unique legal challenges, which are especially significant for multi-country B2B research. Hear three researchers grapple with legal considerations for their projects, in consultation with one of the research industry’s leading experts on privacy and data law. After this session, attendees will understand better: -The definition of “personal data” for B2B and the impact of collection and storage of such data? -Whether business contact information is subject to less regulation than consumer’s contact information? -How privacy laws impact respondent recruitment -Strategies to avoid conflicts of interest with respondent’s employer -How relevant laws differ by country and by region? -How to minimize risk for your company, your clients and your respondents in a fast-changing legal environment

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