Abstract:
B2B research presents unique legal challenges, which are especially significant for multi-country B2B research. Hear three researchers grapple with legal considerations for their projects, in consultation with one of the research industryâs leading experts on privacy and data law. After this session, attendees will understand better: -The definition of âpersonal dataâ for B2B and the impact of collection and storage of such data? -Whether business contact information is subject to less regulation than consumerâs contact information? -How privacy laws impact respondent recruitment -Strategies to avoid conflicts of interest with respondentâs employer -How relevant laws differ by country and by region? -How to minimize risk for your company, your clients and your respondents in a fast-changing legal environment