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Research papers
Learning- Every damn day
IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.
Catalogue: Congress 2018
Author: Vanessa Oshima
Company: Starbucks Corporation
September 23, 2018
Research papers
NUDGE
This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
Research papers
Stop with why
Byron Sharpâs book âHow Brands Growâ while controversial is a must read for marketers and market researchers. And having read it you just canât go on with your job like you did before. But how?One of the companies that used this...
Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
August 23, 2017
Research papers
Gender bias in brands and business
Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Amy Fridlund, Nikki Feld
Company: KANTAR TNS Malaysia
May 9, 2017
Research papers
