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Research papers

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: David Zeitlin, R. Charney, J. Aspden
June 15, 1977

Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974

Research papers

Process from research to information business

In 1975 we started building our first data bank without an existing model. So far we have met with many problems and challenges which are centrally connected with the research institute's change of role from a researcher to a data producer. This is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Leila Lotti, Markku Takanen
January 25, 1984

Research papers

Problems of quality with new information gathering techniques

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: José Ignacio Wert
September 1, 1992

Research papers


Traditionally, anyone presenting "an overview" is expected to deal with a large number of matters at an essentially superficial level. I hope to get away from the mainly superficial by confining most of my presentation to data- bases currently...

Catalogue: Seminar 1980: Information Systems In Action
Author: Harry R. Collier
June 15, 1980

Research papers

MIS, management information system at Volvo car corporation

The MIS system is a system developed for management within Marketing and Sales at Volvo Car Corporation in Gothenburg, Sweden. The project started in 1986 and MIS has become a strategic product and a powerful support for management in their decision...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Birgitta Wagner, Kristina Högberg
June 15, 1990