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Technological innovations in outdoor media research

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Paula Fernandez

Abstract:

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible to produce and manage information at the speed of today's demands.

Paula Fernandez

Author

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Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi

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Fernandez, P. (2003a, June 20). Technological innovations in outdoor media research . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-dutch-outdoor-study-