This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible to produce and manage information at the speed of today's demands.
Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Derek Bloom
June 14, 2004
Author: Debbie Solomon
June 20, 2003
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