Abstract:
This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible to produce and manage information at the speed of today's demands.
Research Papers
Applying professional surveying method to outdoor visibility
Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Derek Bloom
 
June 14, 2004
Research Papers
Outdoor advertising recall
Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Anne Cunningham, Renita Coleman
 
June 14, 2004
Research Papers
Does out-of-home advertising work?
Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Debbie Solomon
Company: MindShare
June 20, 2003
