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Technological innovations in outdoor media research

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Paula Fernandez

Abstract:

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible to produce and manage information at the speed of today's demands.

Paula Fernandez

Author

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van Meerem, L. (1992a, June 15). Outdoor advertising audience measurement. ANA - ESOMAR. Retrieved June 05, 2025, from


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The Dutch outdoor study

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi

Company: GfK

June 20, 2003

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van Meurs, Kloprogge and van der Kooi (2003a, June 20). The Dutch outdoor study . ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/the-dutch-outdoor-study-


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Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Anne Cunningham, Renita Coleman

 

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Cunningham and Coleman (2004a, June 14). Outdoor advertising recall. ANA - ESOMAR. Retrieved June 05, 2025, from


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Citation

Fernandez, P. (2003a, June 20). Technological innovations in outdoor media research . ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/outdoor-advertising-recall