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Technological innovations in outdoor media research

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Paula Fernandez

Abstract:

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible to produce and manage information at the speed of today's demands.

Paula Fernandez

Author

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Research Papers

Applying professional surveying method to outdoor visibility

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Derek Bloom

 

June 14, 2004

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Citation

Bloom, D. (2004a, June 14). Applying professional surveying method to outdoor visibility. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/applying-professional-surveying-method-to-outdoor-visibility


Research Papers

Outdoor advertising recall

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Anne Cunningham, Renita Coleman

 

June 14, 2004

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Citation

Cunningham and Coleman (2004a, June 14). Outdoor advertising recall. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/outdoor-advertising-recall


Research Papers

Does out-of-home advertising work?

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Debbie Solomon

Company: MindShare

June 20, 2003

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Citation

Solomon, D. (2003a, June 20). Does out-of-home advertising work?. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/does-out-of-home-advertising-work-


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Citation

Fernandez, P. (2003a, June 20). Technological innovations in outdoor media research . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/does-out-of-home-advertising-work-