International information management

Date of publication: June 15, 1991

Author: Simon Fitall

Abstract:

The role of on-line databases has been consistently developing in the pharmaceutical industry over the last 15 years. It is my firm belief that this role will increase in importance and impact in the next decade. Researchers have a need for faster access to a wider range of information, and agencies have a need to expand their customer base without having to establish offices all over the world. The EPhMRA database is a first significant step in the development of the greater use of databases in the pharmaceutical market research world. We are confident that it will play a significant role, and will become an invaluable tool for researchers in the industry.

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