Resources Library by ANA

Values and trends of the over 50's in Europe

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Raimondo Boggia

Company: GPF Research

June 15, 1991

Psychological VS geographical space in multi-country marketing strategies

The recent events in Eastern Europe draw a renewed attention to the impact of the environmental and cultural factors in marketing and management. Our marketing and organisational thinking are still dominated by the "country approach" while important...

Catalogue: Conference 1991: International Marketing Research

Author: Jacques E. Andriessens

June 15, 1991

The cultural dimension and qualitative research

This paper attempts to posit a general theory of cultural differences and their implications to you as the international qualitative research practitioner. The model developed should, we believe, be used as a thought-provoker at the earliest stages...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Chris Robinson, Jenny So

June 15, 1990

Essence of international brand values

The general proposition is that successful international brand marketing depends upon a full understanding of the 'Essence' of the brand, and of the 'Essence' of local cultures. In some instances the Essence of the Culture is more important. In other...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Authors: Terry Hanby, Peter Cooper

Company: QRi Consulting Ltd.

June 15, 1990

Building up and putting into use a cultural patterns monitor in the Lebanon

Conducting research in the Arab World faces difficulties and obstacles. Sometimes they are close to those encountered by the practice of research in the Western World. Some other times they are of a quite different nature. This is why adapting and...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Joseph Khoury, Ketty Barrett

June 15, 1987

The Arab as researcher

In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mary Goodyear

June 15, 1987

Marketing communication in Bangladesh

This paper describes a qualitative research project undertaken in a developing country, whose fundamental aim was to understand cultural dynamics in order to improve the marketing communication of a large multi- national company.

Catalogue: ESOMAR Congress 1987

Authors: Mary Goodyear, Janet Gruber

June 15, 1987

The changing human values in Kuwait

This study, the first of its kind in the area, provides a model and basis for future studies in order to monitor changes in the moral and social values system overtime, and gives a useful tool for institutions to assess their current policies in the...

Catalogue: Seminar 1987: Research In Arab Countries

Author: D. Philippi

June 15, 1987

National value systems

Values are regarded as ordering principles for social action. This explains some of the scientific attention value problems have recently received. Is social change promoted by and linked to change in values? Are there both changeable and...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Gerhard Schmidtchen

June 15, 1980