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Marketing communication in Bangladesh

Date of publication: June 15, 1987

Catalogue: ESOMAR Congress 1987

Authors: Mary Goodyear, Janet Gruber

Abstract:

This paper describes a qualitative research project undertaken in a developing country, whose fundamental aim was to understand cultural dynamics in order to improve the marketing communication of a large multi- national company.

Mary Goodyear

Author

This is a long description of some author details.

Janet Gruber

Author

This is a long description of some author details.

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Goodyear and Gruber (1987a, June 15). Marketing communication in Bangladesh. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/new-marketing-and-direct-communication