In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and the European research industries will be the most difficult to reconcile. The industries in both regions have much to learn from each other but it is important for buyers to understand the assumptions that each works from. Moreover, as ESOMAR expands its influence and authority beyond Europe, it must address the question of which values should prevail and how they can be integrated into an overall code of ethics.
The Middle East today and tomorrow
Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George JoffÃ©
June 15, 1992
What do you do when everything is OTC?
Catalogue: Global Healthcare 2008: Consumer Choice
Author: Jim Ryan
Company: IMS Health S.r.l.
February 6, 2008
Shifting sands and winning brands
Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Dipen Mehta, Ken McDermott
November 10, 2002
- This could also be of interest