Resources Library by ANA

Analogue and digital television in Europe measuring change

More than seventy-three million European households receive satellite TV, two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Thomas Merz, Bruce Roberts

June 15, 1998

Digital Audio Broadcasting (DAB)

The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital “everywhere radio” technology already knocking at the door: Digital Audio Broadcasting (DAB) to be received with a...

Catalogue: 2nd Radio Research Symposium

Author: Andreas Fischer

June 15, 1997

Researching the market potential of Digital Audio Broadcasting (DAB)

The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work was sponsored by organisations with a wide range of...

Catalogue: 2nd Radio Research Symposium

Authors: Peter Menneer, Richard Windle

June 15, 1997

The shift to the era of the wired consumer

The lines are blurring among four huge industries: computers, consumer electronics, communications and entertainment. The relentless spread of digital electronics-converting information, sound, video, text, and images into a single stream of ones and...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Edward O'Hara

January 1, 1997

What has technology wrought?

This paper takes the view that it is not fanciful to think of computers as a new breed, one that has inhabited the spaces between us and that has woven a global community out of the most fragmented and far-flung colonies. If that is not fanciful,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Hazel Kahan

June 15, 1995

How to find your way in the IT jungle?

Bewitching developments in the information technology have incited us to present this paper. I am sure that all of you have heard the magic words that come with the new technology: Pentium, P6, RISC, CD-ROM, POWER PC, Windows 95 amutainment,...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Authors: Jan Willem Brouwershaven, Shoata Hattori, Richard Miller

Company: SKIM

January 1, 1995

Information technologies and the new car marketing

In today's high-tech, high-speed markets, as organizations seek more effective ways to reach and hold increasingly unreachable and untenable customers, the application of information technologies (IT) to the processes of marketing has become an...

Catalogue: International Automotive Marketing Conference 1994

Author: Richard Brookes

June 15, 1994

The screen paper

This paper is a sample of five different approaches from a recent survey that I conducted, under the financial support of the Generalitat of Valencia (Spain), among some world leading experts on international electronic media.The electronic newspaper...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Juan A. Giner

June 15, 1992

Home banking versus personal banking in the retail market

Technology is a key resource of profound importance for corporate profitability and growth. One specific form of technology in retailing is self-service technology. The services industry, however, could be viewed as different from the product...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: Norman E. Marr, Gerard P. Prendergast

June 15, 1992