Resources Library by ANA

Fasten your seat belts, we are going on a digital ride

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by networking. As decision-making gets pushed down and out into critical regions/businesses,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Randall G. Emond

Company: Philips International

September 1, 2000

U.S. Latinos and the cyber revolution

The computer age has dramatically changed the way we communicate, exchange information, and conduct commerce. Much the same way the telephone connected” people around the world, the computer and the Internet will wire the world. However,...

Catalogue: Ethnic Marketing 2000

Author: Isabel Valdés

July 1, 2000

The impact of the Internet on the selling and distribution of cars

There is currently unprecedented attention being focussed on car retailing and distribution. The speed of growth of the Internet retailing phenomenon has caught most traditional retailers “napping” and in the main they have been forced out...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: David Jamieson

June 15, 2000

Editorial

What belter way to explore new marketing and market research issues such as these than to be given the opportunity to examine recent ESOMAR papers on the subject? I trust I have managed to select a number that you will find both informative and...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Richard Brookes

June 15, 2000

An email from the edge

It is a complex, tangled and now seemingly somewhat fragile web that we have woven. The online population is now around 260 million people, just over 40% in the US. We are probably headed for 300 million this year. It has at least doubled since the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: David Pring

June 15, 2000

The impact of e-Business revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. It first evolved slowly, from the early bartering and transfer of flints and metals between local communities. Over time, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Simon Duke

June 15, 2000

Research World (February 2000)

Hewlett-Packard’s award-winning advertising campaign shows a car breaking down and an onboard computer automatically rescheduling flights, updating hotel bookings, calling home, calling a breakdown truck and a relief hire-car- all in one...

Catalogue: Research World 2000

Author: ESOMAR B.V.

February 1, 2000

Analogue and digital television in Europe

More than seventy-three million European households receive satellite TV two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Authors: Thomas Merz, Bruce Roberts

August 1, 1999

Forecasting the e-commerce revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. I argue that we now stand on the brink of a new revolution in world trade that will fundamentally after the way in which we live....

Catalogue: ESOMAR Net Effects 1999

Author: Simon Duke

Company: Ipsos MRBI

June 15, 1999