You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing E-Commerce.
ANA has found 73 results for you, in 617 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

eBusiness changes global and strategic marketing

This paper provides a comprehensive description and definition of the eBusiness landscape, how it affects healthcare, and opportunities created in the health industry and specifically in diabetes care. Marketing and sales managers are bombarded with...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: Meinhard F. Schmidt
Company: Roche
May 1, 2001
×

Citation

Schmidt, M. F. (2001a, May 01). eBusiness changes global and strategic marketing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ebusiness-changes-global-and-strategic-marketing-


Magazines

Research World (September 2000)

Before it is considered to be strong, a brand has been through quite a lot. The process from conception to full maturity may take years, and it must be developed and monitored carefully. The Internet would seem to be diametrically opposed to the...

Catalogue: Research World 2000
Author: ESOMAR B.V.
September 1, 2000
×

Citation

B.V., E. (2000a, September 01). Research World (September 2000). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-september-2000-


Research papers

Developing a better eCommerce model

The bloom is off the rose for eCommerce companies. Some have already experienced financial difficulties, while many others are not likely to survive for long. This paper focuses on successful strategies for offering products and services on the web,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Joshua D. Libresco
September 1, 2000
×

Citation

Libresco, J. D. (2000a, September 01). Developing a better eCommerce model. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-a-better-ecommerce-model


Research papers

The Internet and the effects of eCommerce on the brand

This paper presents a forecast of how brands and branding can and will be used in the new converging marketplace of the 21st century. The authors suggest a new model for developing and managing brand relationships will be required. The initial theory...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Don E. Schultz, Heidi F. Schultz
September 1, 2000
×

Citation

Schultz and Schultz (2000a, September 01). The Internet and the effects of eCommerce on the brand. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-effects-of-ecommerce-on-the-brand


Research papers

What makes a website 'sticky'?

Relationship, one-to-one, and permission marketing are just some of the new marketing lexicon terms used to describe online marketing strategies. It appeared to the authors that although these terms were much in evidence, little empirical work had...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Martin Oxley, Jeff Miller
Company: Burke, Inc.
September 1, 2000
×

Citation

Oxley and Miller (2000a, September 01). What makes a website 'sticky'?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-makes-a-website-sticky-


Research papers

Targeting customers

Commerce players have a compelling economic incentive to retain customers, because it is more expensive to acquire new customers than it is to retain existing ones. While companies have used a multitude of tactics to foster loyal relationships,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Phil Dwyer
September 1, 2000
×

Citation

Dwyer, P. (2000a, September 01). Targeting customers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/targeting-customers


Research papers

eHealth

This paper shows how with the aid of seven central questions, the potential success of ‘eHealth’ (the sale of medicines over the internet) can be ascertained and implications deduced for marketing. A survey of doctors, pharmacists and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Harald Hasselmann
Company: Ipsos MRBI
September 1, 2000
×

Citation

Hasselmann, H. (2000a, September 01). eHealth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ehealth


Research papers

The impact of the Internet on the selling and distribution of cars

There is currently unprecedented attention being focussed on car retailing and distribution. The speed of growth of the Internet retailing phenomenon has caught most traditional retailers “napping” and in the main they have been forced out...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: David Jamieson
June 15, 2000
×

Citation

Jamieson, D. (2000a, June 15). The impact of the Internet on the selling and distribution of cars. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-internet-on-the-selling-and-distribution-of-cars


Research papers

The impact of e-Business revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. It first evolved slowly, from the early bartering and transfer of flints and metals between local communities. Over time, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Simon Duke
June 15, 2000
×

Citation

Duke, S. (2000a, June 15). The impact of e-Business revolution . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-impact-of-e-business-revolution-