Developing a better eCommerce model

Date of publication: September 1, 2000

Abstract:

The bloom is off the rose for eCommerce companies. Some have already experienced financial difficulties, while many others are not likely to survive for long. This paper focuses on successful strategies for offering products and services on the web, and offers some perspectives on the types of companies that are most likely to succeed at eCommerce. The paper also explores some of the ways that researchers can focus on brand development and other issues that will influence the success of eCommerce ventures.

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