Abstract:
Before it is considered to be strong, a brand has been through quite a lot. The process from conception to full maturity may take years, and it must be developed and monitored carefully. The Internet would seem to be diametrically opposed to the concept of brand strategies. It builds brands overnight and kills them just as quickly - so much for carefully planned operations.
This could also be of interest:
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Research World (October 2000)
Catalogue: Research World 2000
Author: ESOMAR B.V.
 
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Research World (September 2003)
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Research World (September 2009)
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