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Research World (September 2000)

Date of publication: September 1, 2000

Catalogue: Research World 2000

Author: ESOMAR B.V.

Abstract:

Before it is considered to be strong, a brand has been through quite a lot. The process from conception to full maturity may take years, and it must be developed and monitored carefully. The Internet would seem to be diametrically opposed to the concept of brand strategies. It builds brands overnight and kills them just as quickly - so much for carefully planned operations.

ESOMAR B.V.

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Magazines

Research World (November 2000)

Catalogue: Research World 2000

Author: ESOMAR B.V.

 

November 1, 2000

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Citation

B.V., E. (2000a, November 01). Research World (November 2000). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/research-world-november-2000-


Research Papers

Tweetmiotics

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: David Oyarzun, Karina Besprosvan

 

October 29, 2009

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Citation

Oyarzun and Besprosvan (2009a, October 29). Tweetmiotics. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/tweetmiotics


Research Papers

Is it the nation that speaks or are we listening to geeks?

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: David Walker, Dale Smith, Chris Stevens

 

September 19, 2004

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Citation

Walker, Smith and Stevens (2004a, September 19). Is it the nation that speaks or are we listening to geeks?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/is-it-the-nation-that-speaks-or-are-we-listening-to-geeks-


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Citation

B.V., E. (2000a, September 01). Research World (September 2000). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/is-it-the-nation-that-speaks-or-are-we-listening-to-geeks-