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Research papers

Planning a multi-country research

The logic of marketing which launched the decision makers to be conscious of the entire environment of their areas of operation., is now encouraging companies to surpass the boundaries of these areas and become international,- inter-sectorial, etc....

Catalogue: Seminar 1971: Multi-Country Research
Author: Mario Miraglia
June 15, 1971
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Citation

Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/planning-a-multi-country-research


Research papers

Comments on the paper by Mr. Wren and Mr. Taylor

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
May 3, 1971
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Citation

Just, V. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor


Research papers

The marketing research function in an international pharmaceutical company

This talk will look at some of the major considerations which must be recognised when organising Market Research as a total company concept in an international pharmaceutical company. That is to say we are not only talking of a centralised H.O....

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: J. A. Thompson
May 3, 1971
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Citation

Thompson, J. A. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company


Research papers

Comments on the paper by Mr. Wren and Mr. Taylor (French)

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
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Citation

Bessis, P. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor-french-


Research papers

The problems of international pharmaceutical marketing research

Over the past few years much has been written and even more said about the problems of audits and medical indices and more about the problems involved in international comparisons in these areas of market research. Although my paper today will...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Ken M.H. Coleman
May 3, 1971
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Citation

Coleman, K. M. (1971a, May 03). The problems of international pharmaceutical marketing research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-problems-of-international-pharmaceutical-marketing-research-


Research papers

Strategy and tactics

We have tried to indicate how market research at various levels can be used to help the company in its decision-making process. We have recognised that at some levels the decisions will be strategic ones and at others tactical. We have also...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Authors: D. C. Wren, N. F. A. Taylor
May 3, 1971
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Citation

Wren and Taylor (1971a, May 03). Strategy and tactics . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/strategy-and-tactics-


Research papers

Markets in Eastern Europe

This paper contains information about marketing to countries in Eastern Europe. Drawing on his international marketing research experience, the author indicates that many Western businessmen have tried to build trade relations with Eastbloc countries...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Berend H. Feddersen
August 1, 1967
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Citation

Feddersen, B. H. (1967a, August 01). Markets in Eastern Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/markets-in-eastern-europe


Research papers

Markets in Eastern Europe (German)

This paper contains information about marketing to countries in Eastern Europe. Drawing on his international marketing research experience, the author indicates that many Western businessmen have tried to build trade relations with Eastbloc countries...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Berend H. Feddersen
August 1, 1967
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Citation

Feddersen, B. H. (1967a, August 01). Markets in Eastern Europe (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/markets-in-eastern-europe-german-


Research papers

Some conflicting situations in researching home and international markets

Czechoslovakia traditionally depends upon international business and nearly half of its gross national product is developed in export and import business. Scarce sources of raw materials and internal position without direct access to sea or ocean...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jan Urbanek
August 1, 1967
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Citation

Urbanek, J. (1967a, August 01). Some conflicting situations in researching home and international markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-conflicting-situations-in-researching-home-and-international-markets