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Leaver, M. (1974a, December 04). Country casuals. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/country-casuals
Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-measurement-of-fashion
Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies (French). ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies-french-
Arnott and Rodnight (1974a, September 01). Public policy and measuring the 'open-ended' situation. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/public-policy-and-measuring-the-open-ended-situation
Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved May 19, 2024, from
Mohan, M. (1974a, September 01). Marketing research . ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/marketing-research-
Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies
Lowe-Watson, D. (1974a, September 01). The role of market research in the Esso-Cleveland integration. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-role-of-market-research-in-the-esso-cleveland-integration
Simmons, M. (1974a, April 01). Market research as an aid to the corporate marketing decisions of retailers. ANA - ESOMAR. Retrieved May 19, 2024, from