Back

Country casuals

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Mette Leaver

Abstract:

The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The clothes would be fashionable, of good quality and moderately priced, and would be marketed through a range of High Street shops.

Mette Leaver

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Country image

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Eamonn Williams, Tim Clarke

 

June 15, 1991

×

Citation

Williams and Clarke (1991a, June 15). Country image. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/country-image


Videos

Country branding

Catalogue: Congress 2018

Authors: Laura Catalina Gómez, Pedro Fernández

 

September 23, 2018

×

Citation

Gómez and Fernández (2018a, September 23). Country branding. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/country-branding


Research Papers

Planning a multi-country research

Catalogue: Seminar 1971: Multi-Country Research

Author: Mario Miraglia

 

June 15, 1971

×

Citation

Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/planning-a-multi-country-research


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Leaver, M. (1974a, December 04). Country casuals. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/planning-a-multi-country-research