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Country casuals

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Mette Leaver

Abstract:

The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The clothes would be fashionable, of good quality and moderately priced, and would be marketed through a range of High Street shops.

Mette Leaver

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Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Eamonn Williams, Tim Clarke

 

June 15, 1991

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Citation

Williams and Clarke (1991a, June 15). Country image. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/country-image


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Catalogue: Congress 2018

Authors: Laura Catalina Gómez, Pedro Fernández

 

September 23, 2018

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Gómez and Fernández (2018a, September 23). Country branding. ANA - ESOMAR. Retrieved April 23, 2024, from


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Catalogue: Seminar 1971: Multi-Country Research

Author: Mario Miraglia

 

June 15, 1971

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Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/planning-a-multi-country-research


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Citation

Leaver, M. (1974a, December 04). Country casuals. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/planning-a-multi-country-research