Abstract:
The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The clothes would be fashionable, of good quality and moderately priced, and would be marketed through a range of High Street shops.
Research Papers
What's fashion all about, and does it really matter anyhow?
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Susan P. Douglas
 
June 15, 1976
Research Reports
Qualitative research into Aquascutum
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1979
Research Papers
Formulating quantified objectives and evaluating progress without profit or sales data
Catalogue: ESOMAR/WAPOR Congress 1969
Authors: J. Jenkins, J. Kendall
 
June 15, 1969
