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Country casuals

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Mette Leaver

Abstract:

The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The clothes would be fashionable, of good quality and moderately priced, and would be marketed through a range of High Street shops.

Mette Leaver

Author

This is a long description of some author details.

Research Papers

What's fashion all about, and does it really matter anyhow?

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Susan P. Douglas

 

June 15, 1976

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Citation

Douglas, S. P. (1976a, June 15). What's fashion all about, and does it really matter anyhow?. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/what-s-fashion-all-about-and-does-it-really-matter-anyhow-


Research Reports

Qualitative research into Aquascutum

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1979

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Citation

, C. (1979a, May 01). Qualitative research into Aquascutum. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-aquascutum


Research Papers

Formulating quantified objectives and evaluating progress without profit or sales data

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: J. Jenkins, J. Kendall

 

June 15, 1969

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Citation

Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/formulating-quantified-objectives-and-evaluating-progress-without-profit-or-sales-data


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Citation

Leaver, M. (1974a, December 04). Country casuals. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/formulating-quantified-objectives-and-evaluating-progress-without-profit-or-sales-data