The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The clothes would be fashionable, of good quality and moderately priced, and would be marketed through a range of High Street shops.
Author: Susan P. Douglas
June 15, 1976
Catalogue: ESOMAR/WAPOR Congress 1969
Authors: J. Jenkins, J. Kendall
June 15, 1969
- This could also be of interest