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Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020
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Citation

Schillewaert, N. (2020a, August 14). Mutatis mutandis- The business value of insights. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/mutatis-mutandis--the-business-value-of-insights


Research papers

Segmenting consumers for evolving a retailing strategy

The focus of this paper is on leveraging on distribution to gain completive advantage especially in a highly competitive scenario. The paper demonstrates through an Indian case study pertaining to watch purchase that a. Consumers seek a distinct bag...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Muthukumaran Swaminathan
June 15, 1995
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Citation

Swaminathan, M. (1995a, June 15). Segmenting consumers for evolving a retailing strategy. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/segmenting-consumers-for-evolving-a-retailing-strategy


Research papers

Data warehousing

This paper is a short summary of the major findings of a study based upon sixty-two case studies of organizations that have successful data warehouses in use at their sites. The in-person interviews that provide the basis of the study were conducted...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Edward O'Hara
September 1, 1997
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Citation

O'Hara, E. (1997a, September 01). Data warehousing . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/data-warehousing-


Research papers

Creating competitive intellectual capital

As organizations evolve from multi-domestic to transnational they need to develop new ways of obtaining sharing and acting upon marketing information. The technological advances that led to the ‘marketing information revolution’ now...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Hans-Willi Schroiff
September 1, 1998
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Citation

Schroiff, H. (1998a, September 01). Creating competitive intellectual capital . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/creating-competitive-intellectual-capital-


Research papers

Management of competitive information within a global company

Against the background of European integration and globalisation of the aerospace industry competitive intelligence receives new significance. More than ever before good knowledge of one’s competitors is essential if one wishes to succeed in...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Anke Sturtzel
March 1, 1999
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Citation

Sturtzel, A. (1999a, March 01). Management of competitive information within a global company. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/management-of-competitive-information-within-a-global-company


Case studies

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
September 22, 2016
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Citation

Cooper and Stern (2016a, September 22). Moving from consumer to brand and business insights. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/moving-from-consumer-to-brand-and-business-insights-8883


Research papers

Business intelligence for top management

The author proposes the creation of a Business Intelligence function for top management - function to provide competitive, environmental, and internal information and analysis needed for decision making. Author states the "prime mission" of such a...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Henri Lipmanowicz
February 27, 1985
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Citation

Lipmanowicz, H. (1985a, February 27). Business intelligence for top management. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/business-intelligence-for-top-management


Research papers

Marketing strategies as adopted by Ajinomoto in southeast Asia

The purpose of this paper is explaining to you our sales and marketing activities concerning "AJI-SO-MOTO" brand retail products in South East Asian countries.

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Keiichi Koseki
June 15, 1988
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Citation

Koseki, K. (1988a, June 15). Marketing strategies as adopted by Ajinomoto in southeast Asia. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/marketing-strategies-as-adopted-by-ajinomoto-in-southeast-asia


Research papers

Information and intelligence

The aim of this paper is to describe how new methods based around information and geographical technology can be used to help auto manufacturers better understand the markets for their products, their performance within those markets and to assist in...

Catalogue: International Automotive Marketing Conference 1994
Author: Martin Clarke
June 15, 1994
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Citation

Clarke, M. (1994a, June 15). Information and intelligence. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/information-and-intelligence