See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.
Catalogue: Seminar 1994: Building Successful Brands
Authors: Charles Ilsley, Roger J. Posten
June 15, 1994
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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