Back

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

Abstract:

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Vittorio Raimondi

Author

This is a long description of some author details.

Pavi Gupta

Author

This is a long description of some author details.

Case Studies

Using the eyes of the consumer to build successful, globalized brand management strategies

Catalogue: Seminar 1994: Building Successful Brands

Authors: Charles Ilsley, Roger J. Posten

 

June 15, 1994

×

Citation

Ilsley and Posten (1994a, June 15). Using the eyes of the consumer to build successful, globalized brand management strategies. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/using-the-eyes-of-the-consumer-to-build-successful-globalized-brand-management-strategies


Research Reports

Qualitative research on the potential market for a new hard contact lens from Optrex

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1976

×

Citation

, C. (1976a, August 01). Qualitative research on the potential market for a new hard contact lens from Optrex. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-potential-market-for-a-new-hard-contact-lens-from-optrex


Research Papers

How we used a robot to solve a very human problem

Catalogue: Congress 2018

Authors: Elaine Rodrigo, Nina Rahmatallah

Company: Kantar

September 23, 2018

×

Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem-9368


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem-9368