Abstract:
See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.
Date of publication: September 23, 2018
Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
Abstract:
See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.
This is a long description of some author details.
This is a long description of some author details.
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Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
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Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples