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Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

Abstract:

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

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