Back

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

Abstract:

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Vittorio Raimondi

Author

This is a long description of some author details.

Pavi Gupta

Author

This is a long description of some author details.

This could also be of interest:

Videos

Myths VS facts

Catalogue: Asia Pacific 2016: Get Connected!

Author: Dangjaithawin Anantachai

Company: INTAGE HOLDINGS Inc.

June 15, 2016

×

Citation

Anantachai, D. (2016a, June 15). Myths VS facts. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/myths-vs-facts


Research Papers

Myth VS facts

Catalogue: Asia Pacific 2016: Get Connected!

Author: Dangjaithawin Anantachai

Company: INTAGE HOLDINGS Inc.

May 19, 2016

×

Citation

Anantachai, D. (2016a, May 19). Myth VS facts. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/myth-vs-facts


Research Papers

Blasting 10 Big Data myths with 10 panel data examples

Catalogue: Congress 2015: Revelations

Author: Annie Pettit

 

October 1, 2015

×

Citation

Pettit, A. (2015a, October 01). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples