Abstract:
See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.
Research Reports
Qualitative research on the potential market for a new hard contact lens from Optrex
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1976
Case Studies
Using the eyes of the consumer to build successful, globalized brand management strategies
Catalogue: Seminar 1994: Building Successful Brands
Authors: Charles Ilsley, Roger J. Posten
 
June 15, 1994
Research Reports
Qualitative research on Transoft soft lens disinfecting agent
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1979
