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Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

Abstract:

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Vittorio Raimondi

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Pavi Gupta

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Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples