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Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

Abstract:

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Vittorio Raimondi

Author

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Pavi Gupta

Author

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Research Reports

Qualitative research on the potential market for a new hard contact lens from Optrex

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1976

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Citation

, C. (1976a, August 01). Qualitative research on the potential market for a new hard contact lens from Optrex. ANA - ESOMAR. Retrieved August 13, 2022, from


https://ana.esomar.org/documents/qualitative-research-on-the-potential-market-for-a-new-hard-contact-lens-from-optrex


Case Studies

Using the eyes of the consumer to build successful, globalized brand management strategies

Catalogue: Seminar 1994: Building Successful Brands

Authors: Charles Ilsley, Roger J. Posten

 

June 15, 1994

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Citation

Ilsley and Posten (1994a, June 15). Using the eyes of the consumer to build successful, globalized brand management strategies. ANA - ESOMAR. Retrieved August 13, 2022, from


https://ana.esomar.org/documents/using-the-eyes-of-the-consumer-to-build-successful-globalized-brand-management-strategies


Research Reports

Qualitative research on Transoft soft lens disinfecting agent

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1979

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Citation

, C. (1979a, February 01). Qualitative research on Transoft soft lens disinfecting agent. ANA - ESOMAR. Retrieved August 13, 2022, from


https://ana.esomar.org/documents/qualitative-research-on-transoft-soft-lens-disinfecting-agent


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Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved August 13, 2022, from


https://ana.esomar.org/documents/qualitative-research-on-transoft-soft-lens-disinfecting-agent