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How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Len Dunne

Abstract:

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Len Dunne

Author

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How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

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Dunne, L. (2019a, November 04). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/how-a-start-up-used-qualitative-research-and-big-data-to-disrupt-the-sports-nutrition-market-10970


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Wagh-Koppar, Hali and Arora (2013a, November 20). Humanising Big Data. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/humanising-big-data-8095


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Catling and Patel (2016a, June 15). Big Data and research data. ANA - ESOMAR. Retrieved March 17, 2025, from


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Citation

Dunne, L. (2018a, November 11). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/big-data-and-research-data-8685