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Research papers

Life style applications to bank customers

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982
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Citation

Pugnet and Coutin (1982a, June 15). Life style applications to bank customers. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers


Research papers

External communication and internal communications (French)

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
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Citation

Normand, B. (1982a, June 15). External communication and internal communications (French). ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/external-communication-and-internal-communications-french-


Research papers

Informing the staff of products, services and supplementary activities

The paper seeks to establish a link between research and advertising, communication and training as they relate to the marketing mix of activities. It indicates that selling is the vital link which provides profit. To that background the functions of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Ronald E. Dawes
June 15, 1982
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Citation

Dawes, R. E. (1982a, June 15). Informing the staff of products, services and supplementary activities. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/informing-the-staff-of-products-services-and-supplementary-activities


Research papers

More quality control: The key to success in the eighties

The claim that better quality control is one of the instruments a bank needs to achieve sustained success in its operations calls for proof or, at least, some convincing explanations. This quality control instrument was so successful! that we...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Peter R. Berger
June 15, 1982
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Citation

Berger, P. R. (1982a, June 15). More quality control: The key to success in the eighties. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/more-quality-control-the-key-to-success-in-the-eighties


Research papers

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: K. S. Radhakrishnan, L. A. Soenen
June 15, 1982
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Citation

Radhakrishnan and Soenen (1982a, June 15). Why computerised financial reporting and consolidation systems?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/why-computerised-financial-reporting-and-consolidation-systems-


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions (French)

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions (French). ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions-french-


Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geneviève van Kesteren
June 15, 1982
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Citation

van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/study-of-attitudes-and-motivation-of-staff-particularly-those-who-come-into-direct-contact-with-customers


Research papers

Perception and positioning of private and public financial institutions

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
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Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
×

Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions