Abstract:
After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of an original approach of its customers through a study of life styles. A need for considering the traditional commercial approach from a new angle having been expressed by salesmen, as well as agencies managers and people from the central group, opportunities to try such a system arose spontaneously without anybody showing opposition.
This could also be of interest:
Research Papers
Life style and conventional research in Silvikrin concept
Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: C. C. Auld
 
November 28, 1973
Research Papers
Housing and life style
Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Annette Horne
 
September 1, 1973
