Abstract:
After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of an original approach of its customers through a study of life styles. A need for considering the traditional commercial approach from a new angle having been expressed by salesmen, as well as agencies managers and people from the central group, opportunities to try such a system arose spontaneously without anybody showing opposition.
Research Papers
Videotex: A new means of service and communication
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Anne Pugnet
 
June 15, 1983
Research Papers
Monitoring the customer base to achieve profitability
Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Mikael Paltschik, Kaj Storbacka
 
June 15, 1992
Research Papers
How to create customer preference
Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Jim Williams, Marianne Mollmann, Philippe Boutié
 
May 1, 1996
