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External communication and internal communications (French)

Date of publication: June 15, 1982

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Bernard Normand

Abstract:

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not simply to transmit information between transmitters (Credit Lyonnais) and receivers (the public at large), but rather to construct a communications system which would put several integrated media to work in a specific environment.

Bernard Normand

Author

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Research Papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Bernard Sue

 

June 15, 1982

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Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s-french-


Research Papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions (French)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Jacques Paitra

 

June 15, 1982

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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions-french-


Research Papers

Banking communication (French)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Paul Danloy

 

June 15, 1982

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Citation

Danloy, P. (1982a, June 15). Banking communication (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/banking-communication-french-


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Citation

Normand, B. (1982a, June 15). External communication and internal communications (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/banking-communication-french-