Resources Library by ANA

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Thinh Phan Quang

Company: TITA Research

May 19, 2016

Red alert

It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Ram Prasad, Elca Grobler, Sharan Sharma

May 19, 2016

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Company: Deka Marketing Research

May 19, 2016

Entertainment landscape across generations in Latin America

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...

Catalogue: Latin America 2016: Research Renovation

Authors: Susana Sosa Aiken, Laura Pellerano Berga

April 13, 2016

The new (new) social TV revolution

This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new...

Catalogue: Latin America 2016: Research Renovation

Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria

Companies: Ipsos MRBI, Netquest

April 13, 2016

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation

Authors: Fernanda Nobrega, Paola Toscano

April 13, 2016

Project 72

The demographics of the Las Vegas visitor are rapidly changing. The new Vegas has wide appeal to the Millennial market, who do not exhibit the same in-situ behaviour as other segments. With 8 resident shows in Vegas, there's lots of interest at...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Daniel Berkal, Axel Bedikyan, Elana Gorbatyuk

November 18, 2015

New frontiers of qualitative research

With breakthrough thinking emerging across the behavioural sciences, we have so much more insight today about human behavior than ever before. As qualitative researchers, who seek to explore and interpret behaviour, this is exciting but also at times...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Tom Morgan, Rachel Abbott

Company: The Behavioural Architects

November 18, 2015

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations

Authors: Jasper Scheir, Sjoerd Koornstra

Company:

October 1, 2015