Abstract:

This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new way to engage with the world. While Social Tv is not a new topic, we have finally reached critical mass. It is not a fad, it is profound transformation of the television ecosystem, significant enough to reframe the status quo that broadcasters, ad agencies, publishers and digital platforms act upon.