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Research papers
1 eureka moment, 2 famous ads, 3 reaps the rewards
How 3 did it:If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition...
Catalogue: Congress 2015: Revelations
Authors: John Kearon, Tom Malleschitz
October 1, 2015
Research papers
When should we ask, when should we measure?
The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...
Catalogue: Congress 2015: Revelations
Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla
Company: Netquest
October 1, 2015
Research papers
Reliability and predictive validity in consumer neuroscience
Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...
Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
October 1, 2015
Research papers
Getting the full picture
This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
Research papers
I speak therefore I am?
Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
Research papers
Cultural mixology
This presentation aims to share with the research community the way we are working in City. We believe our work liberates creative energy for different marketing purposes. Our methods are based on the principles of the very first Brazilian modern art...
Catalogue: Latin America 2015: Carnival of Insights
Author: Martin Haag
April 28, 2015
Research papers
