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Research papers

Rapid impact

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Making a new product a market leader in one year through machine learning, psychology, and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
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Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/rapid-impact


Research papers

Modern Asian everyday lives

Advancing technology, global competition, fragmented and demanding markets, the internet, and the growing power of consumers are major forces, placing intense pressures upon local and global management to understand and better meet the needs of...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Peter Cooper, Jocelyn Pinijarom, Siamack Salari
Company: QRi Consulting Ltd.
November 1, 2000
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Citation

Cooper, Pinijarom and Salari (2000a, November 01). Modern Asian everyday lives . ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/modern-asian-everyday-lives-


Research papers

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019
Authors: Nirupama Kaushik, Maitreyee Patki
Company: Brandscapes Worldwide
May 22, 2019
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Citation

Kaushik and Patki (2019a, May 22). Hacking the silent subconscious . ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/hacking-the-silent-subconscious-


Research papers

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019
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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/quick-qual-manifesto


Research papers

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
November 1, 2017
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Citation

Gadsby, N. (2017a, November 01). The new visual language of brands. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands


Research papers

Ethnography as a market research tool

This paper is devoted to issues related to the planning and implementing of market research studies with the use of ethnographic and observational approaches. This paper addresses these issues according to a consistent set of principles developed...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Hy Mariampolski
January 1, 1998
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Citation

Mariampolski, H. (1998a, January 01). Ethnography as a market research tool . ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/ethnography-as-a-market-research-tool-