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Ethnography as a market research tool

Date of publication: January 1, 1998

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Hy Mariampolski

Abstract:

This paper is devoted to issues related to the planning and implementing of market research studies with the use of ethnographic and observational approaches. This paper addresses these issues according to a consistent set of principles developed through practice. It also describes how decisions should be made about research implementation according to the QualiData Worldwide Ethnography™ model.

Hy Mariampolski

Author

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Research Papers

Ethnography and cross-cultural research

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 1, 1997

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Citation

Mariampolski, H. (1997a, November 01). Ethnography and cross-cultural research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/ethnography-and-cross-cultural-research


Research Papers

Solving the problems of observational research

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Hy Mariampolski

Company: QualiData Research Inc.

June 15, 1997

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Citation

Mariampolski, H. (1997a, June 15). Solving the problems of observational research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/solving-the-problems-of-observational-research


Research Papers

The pantera project

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Paula Luz, Helena Palla

 

October 28, 2001

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Citation

Luz and Palla (2001a, October 28). The pantera project. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-pantera-project


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Citation

Mariampolski, H. (1998a, January 01). Ethnography as a market research tool . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-pantera-project