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Ethnography as a market research tool

Date of publication: January 1, 1998

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Hy Mariampolski

Abstract:

This paper is devoted to issues related to the planning and implementing of market research studies with the use of ethnographic and observational approaches. This paper addresses these issues according to a consistent set of principles developed through practice. It also describes how decisions should be made about research implementation according to the QualiData Worldwide Ethnography™ model.

Hy Mariampolski

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Market research as a tool for prognosis

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bareld van der Meer

 

June 15, 1959

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van der Meer, B. (1959a, June 15). Market research as a tool for prognosis. ANA - ESOMAR. Retrieved October 31, 2025, from


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Marketing research as a top management tool

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Max Gloor

Company: Nestlé

August 21, 1967

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Gloor, M. (1967a, August 21). Marketing research as a top management tool. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool


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Ethnography and cross-cultural research

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 1, 1997

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Mariampolski, H. (1997a, November 01). Ethnography and cross-cultural research. ANA - ESOMAR. Retrieved October 31, 2025, from


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Citation

Mariampolski, H. (1998a, January 01). Ethnography as a market research tool . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/ethnography-and-cross-cultural-research