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Research papers
Measuring potential virality of content
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
Research papers
The emotional drivers of advertising success
This presentation integrates the models of neuroscience with empirical evidence from Millward Brown's brand and advertising studies.It demonstrates the power of emotion in marketing, and why it is so powerful, but also shows the need for a balance of...
Catalogue: Congress 2005: Making A Difference
Author: Graham Page
Company: KANTAR TNS Malaysia
September 21, 2005
Research papers
The map is not the territory
Neuro-Linguistic Programming is a phrase that can be very off-putting, yet it sums up three very simple ideas that form the core of the insights and discoveries Grinder and Handler made. The 'Neuro' part of NLP recognises the fact that all human...
Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Wendy Gordon
June 15, 1990
Research papers
New frontiers for neuroscience
Synaesthesia is the branch of neuroscience that studies anomalies of perception: subjects who have a multi-coloured vision by listening to a voice, or see numbers and letters in colour, hear a sound by looking pictures, etc. The objective of this...
Catalogue: Qualitative 2006
Author: Luigi Toiati
Company: Focus S.r.L.
October 8, 2006
Research papers
Predictability of movie box office based on trailer testing
Neuroscience is increasingly being used as a diagnostic tool in helping marketers better understand consumer reactions to advertising, marketing, p ackaging, concepts and other marketing-relevant stimuli. However, little research ...
Catalogue: Congress 2011: Impact
Authors: W. Bryan Smith, Keith Winter
Company: EmSense Corporation
September 18, 2011
Research papers
Brain lateralization and individual differences in people's reaction to mass communication
The present paper discusses recent findings regarding brain lateralization and its implications for the study of consumer behaviour. This research suggests a new view of the way in which consumers react to different media and creative solutions. It...
Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Niels Erik Lundsgaard, Flemming Hansen
June 15, 1981
Research papers
Look at me when I'm talking to you!
This paper describes how Neuro Linguistic Progamming as a technique can be integrated in qualitative research with children to enhance the effectiveness. We propose that this integration leads to more valuable results than generally is expected with...
Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Jetty M. M. Plasschaert, Frank de Clercq
Company: PQR-Research
June 15, 1992
Research papers
