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Measuring potential virality of content

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company:

Author: Mahesh Agarwal

Abstract:

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers, to understand what is the potential of engagement and hence the virality of the content.

Mahesh Agarwal

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Measuring potential virality of content

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Mahesh Agarwal

Company: PT. Neurosensum Technology International

September 8, 2019

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Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/measuring-potential-virality-of-content-10669


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Decomposing Pinterest virality

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Choate, D. (2014a, June 17). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/decomposing-pinterest-virality


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Choate, D. (2014a, June 15). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/decomposing-pinterest-virality-8181


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Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/decomposing-pinterest-virality-8181