Back

Measuring potential virality of content

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company:

Author: Mahesh Agarwal

Abstract:

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers, to understand what is the potential of engagement and hence the virality of the content.

Mahesh Agarwal

Author

This is a long description of some author details.

Videos

Measuring potential virality of content

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Mahesh Agarwal

Company: PT. Neurosensum Technology International

September 8, 2019

×

Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/measuring-potential-virality-of-content-10669


Research Papers

Opening the black box

Catalogue: Congress 2012: Accelerating Excellence

Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó

Company: KANTAR TNS Malaysia

September 13, 2012

×

Citation

Calvert, Watkins and De Balanzó (2012a, September 13). Opening the black box. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/opening-the-black-box


Research Papers

Boosting fan engagement

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Pedro Almeida, Nuno Miranda

 

September 8, 2019

×

Citation

Almeida and Miranda (2019a, September 08). Boosting fan engagement. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/boosting-fan-engagement


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/boosting-fan-engagement