Resources Library by ANA

How social media is democratizing research

With over 25,000 firms and 3,000,000 professionals engaged in market research worldwide - in a world where Encyclopedia Britannica has been largely eclipsed by Wikipedia: how do we stay afloat? This paper will demonstrate how technology and society...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Sean Case

September 15, 2010

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Lee Ryan, Jennifer Picard, Tom Ewing

Company: KANTAR TNS Malaysia

September 15, 2010

Having a hard time launching innovations in Russia

Companies are refocusing on the emerging markets in BRIC countries. With China, India and Brazil, Russia is back on the radar of multinationals. Despite its familiarity, the Russian market offers particular challenges to FMCG manufacturers,...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Marcin Penconek

Company: Nielsen

September 15, 2010

We are alive, we are still a target!

This presentation is based on research comparing the perceptions of marketers and researchers about senior citizens to the reality of these third age individuals over 60 years. With the growth of this population, senior citizens have evolved and it...

Catalogue: Latin America 2010: The Innovation Journey

Author: Cristina Paez

Company: Apoyo

May 21, 2010

Recognizing hidden factors in healthcare innovation

In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Laura Lee

March 3, 2010

A human centred innovation approach

This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Steffen Hück, Michael Bartl

Company: HYVE

November 19, 2009

Inspiring change

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs

Companies: Innerscope Research, Viacom International Media Networks

October 29, 2009

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: David Oyarzun, Karina Besprosvan

October 29, 2009

On the edge or over the edge?

This presentation addresses the somewhat conflicting developments in healthcare research over recent years - a move toward ever more innovative, consumer-driven research approaches, and the increase in guidelines and legislation specific to this...

Catalogue: Congress 2009: Leading The Way

Authors: Heike Bäumlisberger, Rachel Medcalf

September 22, 2009