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We are alive, we are still a target!

Date of publication: May 21, 2010

Catalogue: Latin America 2010: The Innovation Journey

Company: Apoyo

Author: Cristina Paez

Abstract:

This presentation is based on research comparing the perceptions of marketers and researchers about senior citizens to the reality of these third age individuals over 60 years. With the growth of this population, senior citizens have evolved and it is time to address the needs of this active, technologically savvy and inspirational group more realistically. Senior citizens are no longer a fragile, dependent and techno-phobic group. On the contrary, research shows they are deeply engaged with life and it is necessary to rethink the kind of offerings and communications that appeal to this new golden generation.

Cristina Paez

Author

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Research Papers

Where are we starting from

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Eileen Cole

 

September 1, 1980

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Citation

Cole, E. (1980a, September 01). Where are we starting from. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/where-are-we-starting-from


Research Papers

We are still confused- But on a higher level

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Niels Vinding

 

June 15, 1965

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Citation

Vinding, N. (1965a, June 15). We are still confused- But on a higher level. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/we-are-still-confused--but-on-a-higher-level


Research Papers

We eat, we drink and we buy

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Malcom R. Mather, Alec Gallup, Kenji Iljlma

Company: Nippon Research Center Ltd.

June 15, 1992

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Citation

Mather , Gallup and Iljlma (1992a, June 15). We eat, we drink and we buy. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/we-eat-we-drink-and-we-buy


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Paez, C. (2010a, May 21). We are alive, we are still a target!. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/we-eat-we-drink-and-we-buy