Resources Library by ANA

GM Hungary

In March, 1992 a white Opel Astra rolled off of the assembly line at the new plant of GM Hungary in Szentgotthard (sent-goat-hard), near the Austrian border.' The significance of the event was signaled by the presence of Prime Minister Jozsef Antall....

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Cyril C. Ling

April 1, 1995

Producer has changed. Consumer has changed. What about the distributor?

A lot has already been said here about changes. Changes in the economy, in aspirations and social values, changes in attitudes, changes in consumer behaviour, changes in producers’ behaviour. Retail and wholesale trade belonged to the areas...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Tomás Drtina

April 1, 1995

Problems connected with studying brand attitudes and brand images in a newly established market (Poland)

The importance of the role and functions of brands in "old" well established markets is widely recognized. Concepts such as brand images, brand personality, or brand profiles have been successfully applied by Western market researchers, in order to...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Barbara Fratczak-Rudnicka

April 1, 1995

Becoming consumer on an emerging market

This paper presents the attempt to launch a periodic consumer survey programme within the conditions of free-market economy build in contemporary Poland. The consumer survey approach is based on a theory of psychological economics developed in the...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Slawomir Nowotny, Andrzej Klarkowski

April 1, 1995

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing culturally insured marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of the Indian...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine

September 1, 1994

Far East pharmaceutical markets as a challenge for strategic marketing

This paper is divided into four parts: The first part describes the increasing relevance of the East Asian markets: between 1990 and 1993 the gross national product of Taiwan grew by 27%; and by 44% in the People’s Republic of China. This region...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Wolfgang Esser, Matthias Fargel

Companies: Bayer AG, PSYMA GROUP AG

June 1, 1994

Marketing human resources in new Europe

This paper concentrates on the quintessential question of how to locate and motivate qualified management in "New Europe". New Europe is being defined as all countries of the former Eastern Bloc Nations. Hungary is used as a concrete example,...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Hedi Vecsei

June 15, 1993

What can the East learn from the West

The content of this paper is coming from purely empirical sources. The author has experienced the years of the transition as a market researcher coming from the academic field. This brand new situation opened up the world of West, with its developed...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Marta Hoffmann

June 15, 1993

The role of human resources in the transition of Slovenian economy

In this paper the role of human resources during the transition of the Slovenian economy is analysed in the following five sections. After a very short introduction, the second section discusses the supply aspect of the human resources, including the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Gabrijela Leskovar-Spacapan

June 15, 1993