Resources Library by ANA

Qualitative research from the inside

One of the most significant changes in the market research industry over the past few years has been the dramatic growth in international research. The growth has accelerated over the past five years and has been fed by such phenomena as the Common...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Piotr Kwiatkowski, Michel Olszewski

Company: KANTAR TNS Malaysia

June 15, 1993

Economic expectations and political confidence

Based on empirical trend data about general economic and political attitudes in Hungary, Poland and the former CSFR the paper deals with the problems of establishing stable market democracies in the new East-Central European democracies. The data...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Fritz Plasser, Peter A. Ulram

Company: GfK

June 15, 1993

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Mia Bartonova, Jana Bérová

September 1, 1992

Consumer expectations in an emerging market

The historic changes in Central Europe have opened up new worlds and opportunities for its peoples. The paper's objective is to prove that it is possible to conduct research with both sensitivity and insight in an emerging economy - research which...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Piotr Kwiatkowski, Michel Olszewski

Company: KANTAR TNS Malaysia

September 1, 1992

The challenges of the Gulf consumer markets in the 1990s

No market can remain easy and unchallenging for ever. A market's qualitative and quantitative dimensions are altered with movements in environmental factors. Changes in business opportunities and challenges are a never ending process. Markets in the...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: M. Shah Alam

June 15, 1992

Opportunities and risks in Eastern Europe

The collapse of communist control in Eastern Europe and the former Soviet Union and the ensuing transition to market based economies has opened the door to a consumer market of 409 Million people. This paper discusses recent developments in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Louis Bailoni

June 15, 1992

The Gulf markets

This paper wants to stress that there are real opportunities for business in the 1990s in the Gulf markets. Cease those opportunities. But for success you need quality products, professional and effective marketing, preservarance, patience and some...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Hussain M. Sultan

June 15, 1992

Researching Central and Eastern Europe

This paper sets out to argue the case for undertaking basic, benchmark research into media and marketing issues in the countries of the former Soviet Union and its Eastern European satellites. With the rapid pace of economic, political and social...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Michael Svennevig, Michel Olszewski

June 15, 1992

Using research in evaluating joint venture activity

Significant coverage of the dramatic events in Eastern Europe and the Soviet Union has elevated the interest in doing business in these areas on the part of business people, government officials, and consumers alike. The importance of this activity...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Janos Vecsenyi, Robert D. Hisrich, Andrew C. Gross

September 1, 1990