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Research papers

To a complete marketing information system

The information necessary for the marketing decision making is generally issued from many chronological and spatial independent systems. It is the case for SECODIP where we find several information systems consumer's panels, retailer panel,...

Catalogue: Seminar 1972: Panels
Author: Françoise Rostand
June 15, 1972
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Citation

Rostand, F. (1972a, June 15). To a complete marketing information system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/to-a-complete-marketing-information-system


Research papers

Entropics methods and typological analysis

Perhaps one of the more fascinating aspects of taxonomy - of classification, that is, seen as a formation rather than as the identification of classes - consists in gradual research by "sifting", known as analysis of the latent structure, with the...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Giorgio Visintini
Company: DOXA
June 15, 1972
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Citation

Visintini, G. (1972a, June 15). Entropics methods and typological analysis . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/entropics-methods-and-typological-analysis-


Research papers

Segmentation and typology: An appraisal

As stated in the programme, the aim of this Seminar was to illustrate and discuss recent trends and experiences in segmentation and taxonomic techniques.

Catalogue: Seminar 1972: Segmentation And Typology
Author: Gabriele Morello
June 15, 1972
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Citation

Morello, G. (1972a, June 15). Segmentation and typology: An appraisal . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmentation-and-typology-an-appraisal-


Research papers

Some observations on the seminar

Two problems were not satisfactorily dealt with. The first is, "How do you sell the sophisticated techniques of segmentation and typology to management?" The best suggestion came from John Knecht. "You get an American professor to sell for you." The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Peter Sampson
June 15, 1972
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Citation

Sampson, P. (1972a, June 15). Some observations on the seminar. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-observations-on-the-seminar


Research papers

Conclusion

I would like to comment on a few major points of interest as raised by the papers of the last two days. Firstly marketing models. Segmentation and typology of doctors seem to be of universal interest.

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: J.-J. Baillet
June 15, 1970
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Citation

Baillet, J. (1970a, June 15). Conclusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusion-717


Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

At the beginning, perhaps a few general comments are in order. All of us recognise the end purpose of our efforts in the area of physician typology. It is to identify those segments of the physician population which contain our best customer...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: David Labson, David A. West
June 15, 1970
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Citation

Labson and West (1970a, June 15). An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-experiment-in-typology-evaluating-physician-productivity-classification-through-the-use-of-syndicated-audit-services-


Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
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Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology


Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
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Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology-german-


Research papers

Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers

The panel pointed out that there were programs available, at least in England, that produced clusters on a more satisfactory basis. The TYPOL method is an "average linkage" procedure based on an effectively random order of presentation rather than,...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-h-bergonier-a-winkler-and-c-ragnitz-s-papers