Abstract:
I would like to comment on a few major points of interest as raised by the papers of the last two days. Firstly marketing models. Segmentation and typology of doctors seem to be of universal interest.
This could also be of interest:
Research Papers
Conclusion
Catalogue: Seminar 1969: Research In Industrial Marketing
Author: David W. Newill
 
March 5, 1969
Research Papers
Conclusion
Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Jacques E. Andriessens
 
June 15, 1967
Research Papers
Conclusion
Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
November 1, 1969
