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Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

The prime objectives of the research were:1. To determine the ability of 1971commercials for R.S.V.P. and Mosaicto communicate the creative strategy; 2. To establish whether the commercialshave any negative or confusing elements; 3. To check the 1971...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
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Citation

, C. (1972a, March 21). Qualitative research on Mosaic and R.S.V.P. tv commercials. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-mosaic-and-r-s-v-p-tv-commercials


Research reports

Qualitative research on a boost storyboard

The objectives of this research were to explore dog owners' reactions to a K&E Storyboard for Trainer's Boost- 'Is Your Puppy Starving?'. Reactions were examined in a small-scale qualitative way in terms of:1. Understanding of the concept;2. How...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on a boost storyboard . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-a-boost-storyboard-


Research reports

Qualitative research on Barclays press slogans

The objectives of this research were to make a brief evaluation of potential slogans for the 1971 Barclays Press Advertising Campaign. The slogans were examined in the context of the advertisements rather than being considered alone. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on Barclays press slogans. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-press-slogans


Research reports

Qualitative research on new campaign for Quality Street

The objective of the newcampaign was to communicate that Quality Street canbe used by a variety of people in a variety of situationswhere the product can be shared. Previously, advertisinghas tended to concentrate on sharing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on new campaign for Quality Street. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-campaign-for-quality-street


Research reports

Qualitative research on Macleans white fluoride

Leo Burnett has produced two new press treatmentsfor Macleans White Fluoride, which was launched in 1971.Since then the basic strategy of fluoride protection has remained constant, but an attempt has been made to give the advertisements a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Macleans white fluoride . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-white-fluoride-


Research reports

Pilot research on the Guinness advertising campaign

The broad objectives of this research were to assess what the current campaign has communicated about Guinness to non-exclusive Guinness drinkers. The research was prompted by questions about whether the campaign may beconfusing to consumers, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Pilot research on the Guinness advertising campaign. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/pilot-research-on-the-guinness-advertising-campaign


Research reports

Evaluation of MacLeans and Crest commercials

In light of the previous research's findings two further televisioncommercials have been developed:a) 'A Good Toothbrush' and b) 'Growing Up'. Both advertisements seek to meet the original strategicrequirements for the brand though in somewhat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1975
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Citation

, C. (1975a, December 03). Evaluation of MacLeans and Crest commercials. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/evaluation-of-macleans-and-crest-commercials


Research reports

Qualitative research on Milk Cinema Advertising

This research was undertaken to ass ess attitudesand responses to current Milk Cinema Advertising,in particular, to investigate:1. Whether the campaign still holds interest,or whether there are any wear-outindications;2. Whether the use of film stars...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on Milk Cinema Advertising. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-milk-cinema-advertising


Research reports

Quantitative check on attitudes to cinema advertising

The research reported here was carried out by CRAM on behalf of Pearl & DeanLtd., to find out the attitudes of cinema-goers towardsadvertising in the cinema with a view to the possibleextension of advertising time. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1973
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Citation

, C. (1973a, July 23). Quantitative check on attitudes to cinema advertising. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/quantitative-check-on-attitudes-to-cinema-advertising