Back

Pyrex roasters and advertising research

Date of publication: April 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In more general terms the opportunity was taken of the research to examine the current position of Pyrex and the state of attitudes to the brand and its products. Information was sought on the performance of current Pyrex advertising on television and in the press. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Advertising and marketing research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Philippe De Vendeuvre

 

June 15, 1980

×

Citation

De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/advertising-and-marketing-research-


Research Papers

Realities in research and advertising

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Jan Stapel

Company: NIPO

June 15, 1971

×

Citation

Stapel, J. (1971a, June 15). Realities in research and advertising. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/realities-in-research-and-advertising


Research Papers

Advertising and marketing research (French)

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Philippe De Vendeuvre

 

June 15, 1956

×

Citation

De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/advertising-and-marketing-research-french-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1979a, April 01). Pyrex roasters and advertising research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/advertising-and-marketing-research-french-