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Pyrex roasters and advertising research

Date of publication: April 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In more general terms the opportunity was taken of the research to examine the current position of Pyrex and the state of attitudes to the brand and its products. Information was sought on the performance of current Pyrex advertising on television and in the press. 

CRAM/Peter Cooper Archive

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Research Papers

Advertising and marketing research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Philippe De Vendeuvre

 

June 15, 1980

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Citation

De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/advertising-and-marketing-research-


Research Papers

Realities in research and advertising

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Jan Stapel

Company: NIPO

June 15, 1971

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Citation

Stapel, J. (1971a, June 15). Realities in research and advertising. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/realities-in-research-and-advertising


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Advertising and marketing research (French)

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Philippe De Vendeuvre

 

June 15, 1956

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Citation

De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/advertising-and-marketing-research-french-


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Citation

, C. (1979a, April 01). Pyrex roasters and advertising research. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/advertising-and-marketing-research-french-