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Nutty commercial research

Date of publication: April 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A new campaign has been developed for Nutty which is currently also on air in some regions. This campaign is based on the theme 'Sit-down to a Nutty, Stand-up to the day'. The research was required to evaluate the performance and communication of this advertisement.

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research on Nutty TV advertising "Vanish"

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 1, 1976

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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-


Research Reports

Qualitative research on Nutty

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1976

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Citation

, C. (1976a, June 01). Qualitative research on Nutty. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nutty


Research Reports

Makin commercial research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 6, 1974

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Citation

, C. (1974a, December 06). Makin commercial research. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/makin-commercial-research


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×

Citation

, C. (1978a, April 01). Nutty commercial research. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/makin-commercial-research